Vilhelm Nellemann, designs for motostore.dk & honda-mc

Duration: 2 months

Skills used: High fidelity prototyping, Component Design, User flow

From May till June 2022 I worked at Vilhelm Nellemann Handelsselskab. During my stay I worked on creating designs for their two workshops motostore.dk and honda-mc.dk

Motostore mobile checkout

One of the tasks I was given was to redesign their mobile checkout flow for motostore.

I decided to use secondary research in order to get an idea about what’s important when creating a checkout flow. The insights I gained were these:

• Reduce visual clutter

• Use buttons for progressing and make sure they are noticeable and centered on the screen

• Include a progress indicator to lessen the amount of failed checkouts due to burnout

• Floating labels inside text input boxes help remind the user of the type of information they are supposed to input

Atomic Design

I applied the atomic design philosophy when I designed the mobile checkout flow. This meant that I built my design up using components (atoms), components build with components (molecules) and components combining several molecules (organisms).

Atoms

Molecules

Organisms

Honda-mc.dk User Flow

For their webshop selling Honda motorcycles I was tasked with creating a user flow for how we could guide the user through the shopping experience.

Here's the user journey step by step:

• The user finds a model on the front page that they like and they click on it

• This leads them to a page where they can choose between the normal version, the sports version and a version with electronic suspension

• After choosing the version they want the user is lead to a product page where they can choose between the color of the motorcycle

• At the top they have tabs where the user can select “dealer”(forhandler) which will show them a map of all the honda dealers in Denmark. The ones that don’t have the model the user is looking for are faded out

• If the user is looking for a repair shop they can click the radio button to show repair shops which are shown in black